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Itís the Holiday Season, Time to Get Social


2008 has been a big year for B2B Marketers. The idea of using social media as part of our lead generation programs has become a reality. Whether it be blogging, Twitter, LinkedIn or Facebook B2B Marketers are taking on new challenges and...
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Note Wizard (Salesforce + Evernote)


Evernote is a very cool and useful application for taking notes, saving web clippings and archiving images that represent notes (sometimes its faster to just take a picture). One really great thing about it is that it does OCR on your content...
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Whatís a Design Strategy look like?


Designers often talk about the results of their work, and even about the design process, but what we donít often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations...
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Six tips to surviving CRM design hell...


Having spent the past six weeks in CRM design hell, I thought Iíd share some tips on surviving the process while it was freshly seared on my memory. Trust me, CRM design work, rather like a prolonged course of dental treatment, isnít the most fun...
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Conventional wisdom on CRM requirements doesn't wo


The final major flaw with the functionality led approach to CRM requirements gathering is the Rumsfeldian notion of the unknown unknowns. Users, who invariably havenít used CRM technology before, are expected to articulate a complete vision of what...
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Salesforce and Facebook: Connecting


We loved today's virtual bear hug between Marc Benioff of Salesforce.com and Sheryl Sandburg of Facebook at Dreamforce. It reminded us of the embrace between Marc and Eric Schmidt of Google back in April, for a couple of reasons:...
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