Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
How to revive a failing CRM system...
There’s been a lot of bad press about customer relationship management (CRM) technology over the years. While a lot has been made about CRM failures, the reality is that only a very small proportion of implementations actually fail in the sense that the system doesn’t go live. Where CRM has commonly failed is in its ability to positively impact the bottom line.
SugarCRM and Twitter
The news as of the first coffee this morning, and the music is... total iTunes shuffle... hit play, no idea what the first song's going to be, you'll know it as soon as I do... it is... Van Morrison's "Gloria," from his live "It's Too Late To Stop...
Read more about SugarCRM and Twitter...Devil’s Dictionary for High Tech - Part 1
The Devil’s dictionary is a book created in the early 20th century by American Ambrose Bierce containing sarcastic, ironic and witty re-definitions of words. e.g
PAINTING, n. The art of protecting flat surfaces from the weather and exposing them...
Read more about Devil’s Dictionary for High Tech - Part 1...Campaign Influence for Opportunities
In Winter ’09, Salesforce Marketing introduced Campaign Influence for opportunities. Now you can easily see all the campaigns that influenced the key contacts for an opportunity. Here’s how you can get this feature up and...
Read more about Campaign Influence for Opportunities...Gen-Probe Proves Companies can Win Through People
We often talk about the advantages of using talent and performance management systems to drive results and gain a competitive edge over other organizations. Our research and the research of our thought leader partners shows how human capital...
Read more about Gen-Probe Proves Companies can Win Through People...Comparing observed behavior to project management
Coming back from a vacation is never easy. I have been trying to finish this post for the last week and time was just in short supply. Anyhow, I have finally caught up and gotten back to normal. In the last post I decided to embark on an experiment...
Read more about Comparing observed behavior to project management actuals...The Google model and B2B
Earlier this month my friends at Postini-Google announced they were dropping prices for their signature anti-spam service by up to 90% - down to $3 - $12 per user per year, from $35 per user per year. This would seem to be consistent with the Google...
Read more about The Google model and B2B...