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Best Thing about the Salesforce-Google Toolkit


As you probably know, Salesforce announced the Google Data API Toolkit on Monday.† The new Force.com Toolkit for Google Data APIs provides a free and open-source set of tools and services that developers can use to take advantage of Google Data APIs...
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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales wonít...
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Force.com Sites Unleashed !


In today's keynote and as reported recently, salesforce.com released the capability to create and run web based apps available to those outside of your company. There were a ton of cool demonstrations shown today and we built many of them. We'll...
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Touring with Salesforce.com and Google


What an exciting week between Google and Salesforce! Let's recap with our perspective on Mondayís announcement event, and Wednesdayís Tour de Force marketing stop in New York City. A few overall...
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Office 2.0 - Have Fun and Be More Productive?


First is the theme: Enterprise Adoption. Using online tools to "get things done" is a topic that all of us at Appirio have always been passionate about personally-- we run our day-to-day lives on Salesforce and Google Apps, and most of cringe every...
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How Technology Is Costing Companies Billions


This is the story of a very expensive customer loyalty program that worked flawlessly for two decades only to be derailed by several remarkable misuses of...
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