Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
How to revive a failing CRM system...
There’s been a lot of bad press about customer relationship management (CRM) technology over the years. While a lot has been made about CRM failures, the reality is that only a very small proportion of implementations actually fail in the sense that the system doesn’t go live. Where CRM has commonly failed is in its ability to positively impact the bottom line.
Living the Dream - Salesforce, Google and SaaS
We at Appirio have lots of experience at big technology companies (SAP, webMethods, Borland) and classic enterprise software startups. We run Appirio differently from what we saw at these companies. We not only run our business using software...
Read more about Living the Dream - Salesforce, Google and SaaS...Aurora and Google Chrome
We didn’t collaborate with anyone from Google on the Aurora project to envision the future of the web, so we were especially interested to see their new browser, Google Chrome, and the ways in which it echoes some of the same ideas we came up with...
Read more about Aurora and Google Chrome...Lasso's Real Estate CRM
The news as of the first cup of coffee this morning, and the music is Rev. Gary Davis's classic country blues album, Say No To The Devil. The Jefferson Airplane's Jorma Kaukonen is only one of the more high-profile rock artists who've been heavily...
Read more about Lasso's Real Estate CRM...Why vendors may learn to love independent CRM cons
I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, I’d argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than...
Read more about Why vendors may learn to love independent CRM consultants......Get Your Targeted Message Across in Salesforce
How do you communicate with your Salesforce Users? Email, newsletters, a “News” section within the Salesforce sidebar or Home Page? Each can have it’s appropriate time and place, but how do you manage it all? You want to target your message to...
Read more about Get Your Targeted Message Across in Salesforce...Gen-Probe Proves Companies can Win Through People
We often talk about the advantages of using talent and performance management systems to drive results and gain a competitive edge over other organizations. Our research and the research of our thought leader partners shows how human capital...
Read more about Gen-Probe Proves Companies can Win Through People...