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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

Related Marketing Automation Articles

You've come a long way...


CPA Technology Advisor just completed their 2008 reviews of leading mid-market financial management and accounting applications and I'm pleased to report that Intacct earned a perfect score and a five-star rating. Intacct received perfect 5.0...

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Linking Performance Appraisals to Business Plans


Performance appraisals should never be conducted in isolation of the overall business direction. It is important to link each person's goals and objectives back to the business overall goals and...

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